Tuesday, June 05, 2007

No Subject Line Can Prepare You For The Horror

This is the new logo for the London 2012 Olympic Games. It cost £400,000.

Shit, isn’t it?

Looking directly at it gives me a piercing headache just behind my eyeballs. It looks like the aftermath of a Lisa Simpson chainsaw attack. It looks like someone’s granddad’s idea of cool. Because Granddad does so love that new hippity-hop sound.

Please feel free to add more insults and withering criticism in the comments section as you see fit, because ugly is in the eye of the beholder.


Jennifer said...

Is it supposed to say "2012?" It looks more like "20R." I'm confused. And I hate pink.

AKA said...

It is supposed to say 2012. It fails spectacularly.

And there's more. The promotional video launched at the same time has been withdrawn after setting off epileptic seizures in a significant number of viewers. You just can't make this shit up...

b esignedbyterrapins said...

I didn't have a clue what it was supposed to be. I guessed the top-right thing was kind of in the shape of London but the rest just looked totally spazzed out.

A brand that's supposed to last five years, unanimously rejected in as many seconds.