This is the new logo for the London 2012 Olympic Games. It cost £400,000.
Shit, isn’t it?
Looking directly at it gives me a piercing headache just behind my eyeballs. It looks like the aftermath of a Lisa Simpson chainsaw attack. It looks like someone’s granddad’s idea of cool. Because Granddad does so love that new hippity-hop sound.
Please feel free to add more insults and withering criticism in the comments section as you see fit, because ugly is in the eye of the beholder.